Syndicate Members Co-market & Pool Funds |
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By pooling funds, together we create a powerful advertising campaign that drives web traffic to the ad server and ultimately to your business. The primary goal of the syndicate is to acquire generous radio airtime & print ads for the syndicate’s central website and advertising portal. Specifically we target the same popular radio & print ad campaigns that large US |
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corporations use to sell their products to our local community. The syndicate does not simply rely upon the current popularity of GoBigBlue.com, but instead a significant portion of your investment is used to further the popularity of VFL and thus increase the exposure of your advertising message. Campaign dollars are pooled in order to co-market the entire syndicate. |
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For our sponsors the BLUEsyndicate is a low cost advertising medium created to drive local consumers to their doors. How does VFL do that? VFL is a multimedia portal & social community where anyone can broadcast their Kentucky related entertainment videos directly to Kentuckians. Sponsors receive high impact spotlighted advertising exposure along side user posted entertainment. |
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Cycle: January 1st thru April 31st Deadline: December 15th Cycle: May 1st thru September 31st Deadline: April 15th Cycle: October 1st thru December 31st Deadline: September 15th |
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A minimum four month term (one trimester) is required to participate. Why? Three times per year the syndicate budget is applied to radio, print & other promotional venues and are targeted during key times & events occurring around Lexington, the University of Kentucky and the Bluegrass Region. Selecting “key months” to participate would be impractical for the program and unfair to the other syndicate members. The members of the syndicate invite you to join us in our effort to make this program work for you and the members of the syndicate. We are stronger by working together. |
Syndicate Dates & Deadlines |
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To prevent “dilution” and to preserve the impact of your advertisement, as well as the rich entertainment value of VFL, only 100 BLUEsyndicate advertising campaign slots will be made available. A business can reserve as few or as many syndicate slots as are available. The more slots you reserve for your business, the more often your ad will be exposed in the BLUEsyndicate campaign zones. |
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All slots carry the same weight and therefore the impact and value of each individual slot is fixed and unchanged. A sponsors share of the cost & exposure in the syndicate is fairly distributed among the sponsoring participants according to their contribution no matter how many slots they reserve. Once all 100 slots have been reserved, no additional slots will be made available until the beginning of the next four month cycle. |
Limited Syndicate Campaign Slots |
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Three times per year the syndicate opens with a limited number of ad campaign slots & invites Lexington area businesses to join the syndicate. This limited number of slots is necessary to avoid dilution of your ads. Rather than overwhelm the viewer with confusing & cluttered content (see TopsInLex.com) your ads will be presented as end-users view entertainment content posted by local area video and music producers. |
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Page 2 |
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Volume 1, Issue 1 |
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“Video Free Lexington is a broadcast station very much like a TV/radio station where the viewer is the star!” |
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Contact Info Phone: 859.269.6328 Web: GoBigBlue.com E-mail: syndicate@gobigblue.com |
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Target Markets Bluegrass Region Lexington Kentucky University of Kentucky |