|
In Kentucky, there are four words so powerful that when spoken everyone knows what you mean. GoBigBlue.com is Kentucky! Even if they have never heard the phrase uttered before Kentuckians understand, "GoBigBlue.com". |
|
you have conveyed a complete and meaningful message to any Kentuckian. It is easily remembered & when spoken takes less than two seconds to say... GoBigBlue.com! This begs the question, “what do you say for the other 13 seconds in a 15 second radio commercial?” By pooling small amounts of marketing funds from Lexington area businesses, the BLUEsyndicate has built a limited joint marketing campaign. The focus of this syndicate campaign is to drive traffic to the syndicate website |
New Lexington Area Marketing Syndicate Forming |
|
Syndicate Forming |
1 |
|
Radio Strategy |
1 |
|
2 |
|
|
2 |
|
Dates & Deadlines |
2 |
Budget Management |
3 |
Member Advantage |
3 |
|
Video Free Lexington Your Video — Your Voice |
|
BLUEsecret Syndicate |
VFL Market Strategies:¨ Radio Adlets ¨ Newspaper & Print Ads ¨ Free CD’s @ Events ¨ Coming Soon: Television On-line Promotions:¨ Member Email Alerts ¨ Embedded Text Ads ¨ Value Added Banners ¨ WWW Aggregation |
|
Newsletter Date: December 1, 2008 |
|
Volume 1, Issue 1 |
Keystone Marketing Strategy — Radio — |
|
While developing this syndicated marketing program, we found that radio stations don't have a stand-alone advertising campaign available for time slots of less than 15 seconds; let alone two seconds. Commercials shorter than this magic number of 15 seconds have traditionally been available only when "bundled" with the typical 15-second or longer radio time slots. They call these short five second ads "adlets". |
|
Advertising bundles also typically require that you purchase large blocks of ad time meaning huge up-front costs. This problem is a 'BUDGET KILLER' for all but the largest corporations! To fully take advantage of those “four powerful words”, specifically to keep costs down for syndicated members and to maximize our participation along side the "big boys", we have successfully negotiated with Clear Channel to provide |
|
us with a purely adlet driven radio ad campaign for the BLUEsyndicate. These radio adlets send Kentuckians of all ages* to the syndicate website and to your clickable ads! (*see our media kit for demographics) Your exposure on GoBigBlue.com consists of a large text ad, banner ads, radio spots and more. Spotlight your business with the BLUEsyndicate! |
|
where we have embedded your advertising into pure entertainment pages. Video Free Lexington (VFL) is a broadcast station — very much like TV & radio stations where the viewer is the star! |